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Zürich City Guide

DRAFT Coffee shop, RDZ Studio, Zürich © Torvioll Jashari

The understated capital of design, art, and architecture, Zürich is emerging as the new cultural heart of Switzerland. With a rich array of international design studios, eco-friendly initiatives, sustainable design, and increasingly modern architecture, the city is becoming Switzerland’s creative laboratory. Since 2022, the city has hosted the Zürich Design Weeks, a flagship event organized by the Design Biennale Zürich and Archithema Verlag, which takes over iconic landmarks, showrooms, and local workshops.

 

Among the city’s rapidly developing areas, Zürich-West — a former industrial district — has become a beacon of contemporary architecture. Here, modern skyscrapers like the Prime Tower, innovative lofts, and avant-garde buildings dominate the skyline. Under the arches of the viaduct, a creative ecosystem thrives, featuring design boutiques, halls, vintage shops, and, nearby, the Gerolds-Areal. This area is home to Frau Gerolds Garten — a fine-dining restaurant nestled in an urban garden — and the renowned Freitag store, constructed from shipping containers. If this portrait of Zürich isn’t enough to spark your curiosity, discover its must-visit addresses and the talents that bring it to life.

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