Styles
il y a 5 mois
At a time when everything must be shown and told, aesthetics are turning to the narration of the everyday. Whether transforming the banal into the extraordinary or revealing the unusual in the seemingly familiar, scripting and sublimating the intimate is becoming a powerful new artistic lever. When creative artists enter people’s hidden lives to make their mark, the carnal, the sensual, the bored, the lazy, the raw, the romantic and the erotic are revealed for all to see.
“Making the intimate sublime”, the motto used by modern toilet reenchanter Trone, comes to life at the heart of current inspirations. The intimacy of the “self” and the “home” are staged with poetry or crudity, using a variety of media, including the paintings of Nathanaëlle Herbelin and Elise Hisdal, which paint a picture of a messy reality, as well as the advertising campaigns of fashionable brands (IRNBY, SKIMS, Lorette Cole Duprat), which appropriate the “brat” trend launched by Charli XCX, or the unravelling of the image of the perfect woman.
It’s a nod to modesty and morality, and aims to untangle what everyone shares but keeps secret. This theme is deciphered in the “5 stories for 2025” booklet sent out when you subscribe to the newsletter. Immersion in intimacy.
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Team
Brat
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Mood
Bordélique
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Hobbie
Paresse
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Planque
Boudoir
Messy laziness
New Balance x Miumiu © Alessandro Furchino Capria
In a society that values hyperactivity, moments of idleness are back in the limelight. The art of doing nothing Niksen in the Nordic countries, is featured in the latest campaigns by Miu Miu, Dorso and Bode. These paintings are sometimes embellished with imperfect, upside-down settings, or very intimate scenes that are usually masked.
« Sleep Patterns, Storie of Confort », Dorso Nightwear
Rafael Mieses pour Todd Snyder © Kenneth Long Thomas
Not guilty pleasures
At a time when feminism is militating for new representations of the body and sexuality, the erotic imagination is evolving and becoming desacralized. At Helle Mardhal and Studionotte, sex toys, once concealed, become contemplative works of art, unveiling themselves at the heart of their scenographies. Nudity, meanwhile, is on free display at Chapelle XIV. Once discredited and forgotten, feminine pleasure is revealed in a new light.
Intimate neo-boudoir
The boudoir, a retreat for ladies to retreat alone or converse with intimates, is once again in vogue. Beauty brand Bienaimé, fashion house Orseund Iris and publisher Trone are exaggerating its contours with powder pink, the emblem of femininity, theatricalized and mixed with 19th-century codes.
Magasin Bode Women à New York par Green River Project
